Frazzled Tweedy Woman. Chanel Pre-Fall 2024

When Virginie Viard is inspired, she nails it. Her latest Chanel métiers d’art collection presented in Manchester was just brilliant and full of wit. It’s clear that the city and its culture has truly stimulated the designer. Alive with a vibrant pop spirit born in Manchester and kept alive across the decades, the show embraced the creative dialogue between Great Britain and the brand – a dialogue that was started by Coco Chanel herself when she brought British tweed to Paris. The collection shimmers and shines with playful nods to British music culture, and it’s also an ode to the frazzled British woman all layered up in chunky knits and long scarves. Legendary bands like Oasis and Joy Division call Manchester home, after all, and the models – with their pearls, slept-in black eyeliner and side bangs – appeared as though they might have just washed off a hand stamp after sneaking back from a show at Pip’s Disco. “Manchester is the basis of a music culture that has changed the face of the world,” sais Viard. To play off of the “vibrant pop spirit” that she infused in the house’s tweeds and quilted leather, models were given smudged-up reverse eyeliner that read like slept-in makeup after a night of chasing afterparties. At dusk, as the looks strolled down the umbrella-dotted outdoor runway on Thomas Street to the sounds of Soft Cell and New Order, this appeared to be one of the finest Chanel collections by Viard to date.

Collage by Edward Kanarecki.
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