Dimmed Glamour. Ferragamo AW24

Now on his fourth collection for Ferragamo, Maximilian Davis‘ vision of the brand is coded with some distinct signifiers. Once again, Davis found inspiration in the brand’s founding decade, saying “the 1920s used clothing as a way to celebrate freedom. And that expression of freedom is something that resonates with me, my heritage, and with Ferragamo.” Visual references to the 1920s – raised hems, fluid fabrics, touches of fringe, relaxed cuts and dropped waists – reflected the “era of emancipation,” modernized with masculine cuts, utilitarian elements, and Lotta Volkova’s styling. As a result, this particular expression of freedom through clothing was one anchored in shape, with a strong focus on sleek eveningwear, drapery and structured tailoring. There were two lovely shimmering flapper dresses that appeared to be adorned with thick fish scale-style sequins, which were meticulously constructed from leather covered in a special metallic finish. Throughout, these hyperfeminine sensibilities – like sensual, sheer touches – were juxtaposed with masculine shoulders, thick knit jumpers and fisherman wader-style boots. Davis is intrigued by Old Hollywood, given Salvatore Ferragamo’s history with actresses; autumn-winter 2024 is a singular homage to ’20s icons like Joan Crawford and Greta Garbo.