Haute Consumption. Balenciaga Resort 2025

Balenciaga went to Shanghai for resort 2025, and while looking at the show unfold on Museum of Art Pudong’s riverside pier, I couldn’t help but wonder: are the far-fetched destination cruise shows as exciting as they used to be a decade ago? The heavy rain that started pouring on the show’s evening was the actual star of the event. It brought a sense of grit and urgency to the rather very schematic Demna collection. It mostly consisted of his Balenciaga classics: all-black, all-goth apparel, a bit of bourgeoisie chic (seen through a “Shanghai noir” lens) and Cristobal Balenciaga couture riffs in the larger-than-life eveningwear. There were extreme platform “metalhead” boots, worn with overlong coats that would have dragged well along the floor if not for the extreme creepers. “I made this collection on a very instinctive level of what I like, what excites me, what creates desire in me,” he said. “Where I’m bringing Balenciaga with this show is finding a new type of balance between all these different facets of my aesthetic and style.” But isn’t that already a routine at the brand?

At least the final series of experimental semi-couture and couture dresses had something to say. They orbited around the idea of materialism and (over)consumption – ironic, noting that China has over fifty Balenciaga stores in total. A cocoon column-like dress was pieced together from travel bags, another was cut from gift packaging gold foil, and a third was made from Tyvek paper, a subtle nod to one of China’s inventions. The closing gown was constructed from a collection of pink plastic bags over a decade old, the strips cut by hand and pierced with wires to create feathers that resembled a piece from the house’s archive. While Demna’s ready-to-wear collections lag lately, I so can’t wait for his haute couture show later in the summer.