Lighthearted Feeling. Rosie Assoulin Resort 2025

What I love about Rosie Assoulin is the fact she doesn’t follow trends and always does her own, distinct, joyful thing at her namesake brand. There’s just so much radiance and optimism in her clothes, and they also please with their day-to-night versatility. Her resort 2025 offering is “light and unserious, but with real construction, and subtle fabrics,” she said. “We are trying to still appeal to our luxury tastes, but with a more approachable, lighthearted feeling.” That ethos is encapsulated in the tangerine, floral-print column “Banana” dress affixed with two padded crescents at the neckline and hanging off the shoulder. Or in the entrance-making flamenco-inspired number with a vibrantly ruffled hem. It’s intriguing how Assoulin effortlessly matches (and clashes) gingham checks in canary-yellow and turquoise with florals in contrasting colours; not many designers would pull it off so gracefully. No wonder why: the New York-based designer is a colorist of the ranks of Dries Van Noten and Alber Elbaz. Her unique approach to garment-construction is phenomenally reflected in the beige, ruffled midi-skirt that opens the collection and in the same-colour peplum top with striped cuffs and collar; its hourglass shape resembles vintage jugs and vases that have a cameo throughout the lookbook. And this takes us to the theme of home that often inspires Rosie in her work. “The home is a very interesting place for me. Domestic life feels very rich: what are the things we’re surrounding ourselves with, wanting to surround ourselves with? It feels like a philosophy for us“, she summed up.