Off Grind. Phipps AW24

Spencer Phipps knows that there’s no better person than him to promote his own brand. If you follow him on Instagram, then you’re guided daily by him on how to wear and style his very versatile clothes. You might be even subscribing to his YouTube channel, where he candidly discusses what’s like being a designer and owner of an independent business in our modern age (not easy, that’s for sure). So to appear in his brand’s autumn-winter 2024 lookbook was quite a natural step. These very persuasive and authentic, self-styled self-portraits are actually brilliant. Phipps doesn’t build his garments around far-fetched inspirations, but around people, “characters“, that exist in the collective imagination of the roads less traveled in America. Except that these people and their stories are not made up, but very much real. “Fringe characters” is how Phipps describes them. “It’s all very American Midwest-oriented,” he explained. “We have people living off grid, bikers, the weird old man; basically everyone I’m charmed by,” the designer said. Here and there, the designer is holding a Phipps branded ax, a chainsaw, animal crackers, and even a Phipps branded newspaper. All the props work perfectly with his signature, luxe fleeces, cargo pants and vintage-induced tailoring. And of course, the shearling chaps.