Ravishing Beauty. Jawara Alleyne SS25

Jawara Alleyne‘s latest collection is one of the most impressive line-ups of the whole spring-summer 2025 season. It was just so touchingly evocative, oddly elegant and truly beautiful. The title of the collection, “Island Underground“, nodded to Alleyne’s upbringing on the Cayman Islands, and the mystical air that hung over the show – models walked slowly, fabric dragging behind them as if they’d just been rescued from a shipwreck – had an electric, spiritualistic energy.

For Alleyne, embarking on his journey as a designer and delving deeper into his Caribbean identity has been therapeutic. While growing up, he resented the limitations of being so far away from the world’s fashion capitals, and he looked to heroes in Paris like Alber Elbaz, Alexander McQueen, and Karl Lagerfeld: “To me, being inspired by the islands felt a little bit restricting,” he said. But his interest in reconciling these two sides of himself has now ended up producing some of his most striking work. “I think there are a lot of brands that are just pulling from culture, and so I think it’s really important for me as a designer to make sure my collections aren’t just inspired by that culture but give back,” he added. It’s worth noting that Jawara is a fantastic colorist, knotting together kaleidoscopic fabrics into highly desirable, sensually-charged dresses and crafting a series of intriguing ombré dyed looks. London sees a wave of emerging designers with a knack for deconstructionist approach to clothes, and that’s really exciting to observe.