Julie Kegels, an Antwerp-based fashion designer, found inspiration for her third collection after stumbling upon Judith Price’s 1980 book “Executive Style: Achieving Success Through Good Taste and Design” at a Los Angeles flea market. Fascinated by its view of modern design as a tool for corporate ascent, Kegels crafted a witty, layered exploration of late 20th-century aesthetics, branding, kitsch, and male “power dressing” drag. She staged her presentation in a Parisian theater, where a model dressed live onstage in a “tech bro” look – monogrammed Fair Isle sweater, undone blue shirt, and oversized navy trousers – all laid out on a caramel leather lounge chair she designed herself with Belgian label HARMO. A clever twist closed the show: a model zipped into a trompe l’oeil jumpsuit mimicking that first outfit, emphasizing how clothing shapes identity. Between these moments, Kegels showcased slouchy blazers, polo-knit dresses, wood-grain printed skirts, and playful deconstructions like waistbands stitched onto shirts. With her bold ideas – including a sensational evening dress made from wood veneer – Kegels connects the dots of concept, craft, and curiosity in a striking way, taking over the baton from Hussein Chalayan.

Collage by Edward Kanarecki.
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