Expensive Wit. Loro Piana SS26

Loro Piana is a brand that isn’t about fashion per se – but it is unmistakably about (wealthy) style. The Loro Piana client doesn’t care about fads; rather, they are entirely confident investing a fortune in a wardrobe that is at once timeless, durable, and subtly nonchalant.

For spring–summer 2026, the Italian house’s design team delivered precisely that: tailoring in gentle muesli tones, elongated silhouettes with an aristocratic air (reminiscent of Marella Agnelli’s swan-like neck in Richard Avedon’s photograph), and a poised balance of countryside statesmanship and Milanese sophistication. There is also a touch of playfulness, captured in exaggerated cone-shaped hats that lend a light-hearted quirk to the cashmere empire. Those moments of wit make Loro so compelling – and standout from all the other “beige” minimalism that suffocates the industry at the moment.