Jacquemus gets commercial… and this is his first pre-fall collection. This look-book is not the thing you would expect from Simone Porte – his usually naive, colourful collections are contradictory to this mature, sharp and, as the name suggest, grey-shaded pre-fall. The background seems to be disturbing, too – factories and desolated beach… if talking of the clothes, we can observe exaggerated shoulders, school-uniform lengths and rounded “panels” jutting out of the skirts and tops. Personally, I prefered Jacquemus being more… conceptual? Not that muted?