The list of inspirations that designer Isaac Reina names include architects and industrial designers like Jasper Morrison instead of the usual fashion suspects. That’s not to say that Reina doesn’t know luxury – he spent years at luxury leather giant Hermes, and collaborated with Maison Martin Margiela. It’s just that his version of luxury relies on what is not said, knowing when to use luxury elements and when to refrain from all the embellishments and other. I am happy to present you our June interview with this amazing leather goods designer from Paris!
How would you describe “the user” of Isaac Reina leather goods?
Architects, designers, photographers, graphic designers… For now, our typical client is someone extremely cultured and exigent who is generally looking for an alternative to big brands that are too much distributed. They find themselves in our products which are more discrete and confidential.
Are your leather goods “minimal” or rather “sophisticated”? Or both?
Both. We are always looking for the right balance between minimal and sophisticated. If we tend to do minimal work, we might forget some practical and useful aspects necessary in a bag or a wallet. If on the opposite we tend to do sophisticated work we might loose the strength of the first and formal essence of the product. Therefore, we are always searching for something ultra simple and sufficiently sophisticated or something sophisticated without excess.
You have studied architecture in the past. Does it influence your wallets, bags, backpacks, clutches and others?
Definitely. Because architecture is only made of geometry (square, circle, triangle…)which is also our tools and is a very similar approach. Of course architecture has its own techniques specific to architecture itself, like all profession has, very different but incredibly parallel in the projects.
How would you define “luxury” in nowadays leather goods industry?
Luxury itself doesn’t interest me. But I am interested in someone feeling at ease with one of our bag or wallet because the product conveys values and shapes that correspond and suit him/her.
Your brand is all about leather goods. Are you planning to expand the brand with shoes, etc.?
Not shoes at the moment. It is too difficult for me. But since a little time, i am working on new projects like stationary, small objects and furnitures to edit in the future. Why not?
Special thanks to Isaac Reina for sending me the exclusive photos of his showroom and store in Paris,
38 rue de Sevigne
Visit http://www.isaacreina.com for more.