It’s a common thing for luxury houses to change the locations for their fashion shows. The Row did not show in its hometown, New York, but shifted to Paris, where, as Mary-Kate and Ashley Olsen explained, “many of our customers are, who we want to support. As you see, we are having a show in a chateau, 45 minutes outside Paris.” But did this major change influenced somehow the clothes? The Olsen sisters kept it close to their very American style – straight-lines and loose silhouettes looked ultimately The Row. In reality, no big deal – the designers constantly play wih their signature blanket ponchos, maxi dresses and lady-like pyjama looks. However, after seeing this collection, I have an impression that Olsen sisters want to transform The Row into the next Hermes – luxe-loafers and these croco-leather bags don’t make me think of an eponymous label anymore. Just like the serene model-walk around the chateau’s garden.




