Desire. Area AW17


Area is one of the most daring New York-based labels with its semi-glamorous aesthetic. The designers, Beckett Fogg and Piotrek Panszczyk, prove that once again in their autumn-winter 2017 collection – which, by the way, was their big runway debut. The collection was dripping with sexuality, from fluid-like dresses in purple to crystal thong knickers. A fabulous, fur bra was worn over a t-shirt, while zirconia bangles and platform heels were purely about the attitude of a stripper-cool femme. Since launching Area, Beckett and Piotrek polish their home-made signature – sassy croc-like embossing, which consistently appears everywhere, from the dresses to pants. Now, the brand expands to ripped denim and rather commercial t-shirts with slogans like ‘J’aime Drama‘. But who doesn’t go for these tricks in New York right now? And fashion drama is definitely the thing that makes Area one-of-a-kind.


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