Joyous. Diane Von Furstenberg AW17


American women praise Diane Von Furstenberg‘s fashion legacy for her iconic ‘wrap-dress’ – even Carrie Bradshaw used to wear Diane’s timeless design in one of Sex and The City episodes. But honestly, the brand itself didn’t spark much interest throughout the last years and DVF reacted just in time, by appointing Jonathan Saunders as the new creative director last year. That was the right choice, and the designer’s second season at the brand is a clear evidence for that. And it’s not only because of affordable price point for a truly flattering dress. Saunders makes Von Furstenberg a brand you want to observe and LOVE again. Surely, it’s because of his experience with textiles, which he gained at his own, now-closed label back in London. For autumn-winter 2017, Saunders offers the brand’s clients maxi- and midi- silhouettes of V-neck dresses in abstract, retro patterns. Sweet-like-candy fur jackets and fancy, geometric skirts will sell-out in a minute. Oh, and the colours – so addicting, so joyous. It’s good to see Jonathan back in action!


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