Time is understood differently, but the fashion industry has the most abstract sense of it. Although Miuccia Prada doesn’t put her newest collection into a specific season, let’s face it: we’re heading towards resort 2018, a summer pre-collection, that will hit the stores just before Christmas.
(And it’s May. A very breezy May. Spring-summer 2017 collections are hitting the stores, like, right now.)
Ironic, yes. But the collection is remarkable. Prada chose Galleria Vittorio Emanuele’s attic-like Osservatorio space, which is just above the brand’s historical flagship boutique. With an enchanting view at Milan in the background, the models walked the runway wearing every pastel colour possible. From soft pink to light lilac, Miuccia revisited her signatures in springish tones: intricately embellished sheer sheaths, femme-fatale coat-dresses, nylon tousers, feather headbands. All the components, that make the sophisticated and modern Prada woman become reality, not just a designer fantasy. Miuccia invited James Jean – the same artist who did the iconic fairy prints for the brand in 2008 – to work on accessories and mini-dresses, injecting this already cute collection with rabbit illustrations. But was this collection that cute, though? Not really – nerdish knee-lenght socks and pointy shoes reminded everybody, that Prada is about ugly chic, after all.
Collage by Edward Kanarecki.