Foamed Tailoring. Balenciaga AW18


“After two years at Balenciaga, I wanted to take all the codes of the house and filter them so they can be one aesthetic and one ethic,” said Demna Gvasalia. What seemed to be a reflective season for Balenciaga‘s creative director, felt at a first glance like a very, very predictable Gvasalia offering. Coats layered over ten other coats, dad-looks, a play with corporate dressing. In other words – well, we’ve seen enough of that. I thought: is there a place for something new?

But then, you and I had no clue that what seemed to be the most ‘basic’ about this collection appeared to be fashion’s revolution.  Thanks to a high-tech computer-enabled process, the women’s and men’s blazers were… molded. The tailored silhouettes had been 3-D scanned, the fittings were done digitally and then the forms were printed out. Fabrics that are well known across the traditional industry, like tweed or wool, were then bonded to a “lightweight foam”. Shortly speaking – that’s incredible. Today’s fashion needs that kind of progress a lot, to continue being exciting and desired. I really can’t wait to see how the designer develops the idea further across Balenciaga in the next seasons.


Collage by Edward Kanarecki.

Would love to hear what you think!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.