Cool Folk. Chopova Lowena SS20

Chopova Lowena is currently one of the most fascinating, emerging labels from London. Emma Chopova and Laura Lowena‘s Central Saint Martins MA graduate collection began with them looking at Bulgaria’s mountain dwellers, particularly the women, and the way they dressed. There, they found all the contrasting elements they felt so intrigued with, like intricate handmade folk costumes worn with secondhand western sneakers and sunglasses. Chopova Lowena is beloved for its juxtapositions, subtly combining modernity and nostalgia, luxury and kitsch, craftsmanship and humour. The same spirit of new and old, rare and mainstream, is reflected in their spring-summer 2020 lookbook. Skin-tight layers of tartan-checks printed mesh are paired with their signature Bulgarian pleats in wool and nylon (they sell out super fast and you’ve surely seen them gracing street style slideshows this fashion month). Big, punk-ish belts double as mini-skirts underneath delicate harnesses made from metal hardware. The folky, peasant dresses and blouses with theatrical sleeves are another highlights. Chopova Lowena has an anthropological approach to design, observing traditional customs and revisiting them through a contemporary lens – often through collaborating with craftsmen in small Eastern European and English communities.

Collage by Edward Kanarecki.

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