American Princess. The Marc Jacobs Pre-Fall 2020

The sister line of Marc Jacobs is (finally) what Miu Miu used to be to Prada in the early 2000s – a more accessible, easy and care-free label that isn’t a license trash. The Marc Jacobs (the name is Marc’s actual Instagram handle) is the modern day Marc by Marc Jacobs, which comparing to its predecessor is presice in style and consistently rotates around some of the biggest Jacobs hits: a denim jacket with Victorian puff sleeves; grunge-y baby doll dresses; fun accessorising. The “American Princess” signs all over the belts and 90s mini-bags look like instant best-sellers, just as the colourful tights that will elevate every look or adorable variations of the prairie dress. The cupcake-boob t-shirts are hilarious in a good way. While today’s sister line fashion landscape  – think See by Chloe, Red Valentino, M Missoni… – rarely spark much interest and in general feel sleepy, The Marc Jacobs isn’t trying to be the main line at a lower price point. Instead, it sells great clothes that complete Marc’s brand.

Collage by Edward Kanarecki.

Would love to hear what you think!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.