In Copenhagen, in the sea of one-dimensional minimalism, there is a chance to find a true gem. Helmstedt is the best example of a Danish label that doesn’t follow the local aesthetic. Emilie Helmstedt builds her own sets every season, finding inspiration in her dreams and her childhood. Flanked by her bright paper sculptures, the designer is like Alice in a wonderland of her own making. For autumn-winter 2020, the label brought the guests to the city’s French Embassy, where she juxtaposed the ornate tapestries and gilded trimmings with giant papier-mâché teacups and teapots, even a golden spoon. She is a kid at heart, and though this collection stayed true to that aspect of her brand, her fall 2020 clothes represented a bit of a maturation. Take the fitted knit dresses with wavy, Pucci-like patterns and a covetable quilted pink velvet coat in a brushstroke pattern. Helmstedt also introduced crochet vests and sacks, which make sense in the context of her DIY sensibility. Those are clothes to have fun in.
Collage by Edward Kanarecki.