Be Camp, Everyday. Batsheva SS21

Maybe you can’t judge a season – a month of fashion shows and look-books – by one brand, but somehow Batsheva‘s spring-summer 2021 line-up makes me believe that things are looking up. In hard times like 2020, there’s nothing better than letting some joy in. In Batsheva Hay‘s fashion, adorable polka-dot dresses appear alongside high-collared midi-dresses with dainty embroideries and prints of psychedelic, acid green figures. There are, perhaps, more ruffles and bows than usual, each alighting on a V-neck or high shoulder. There’s playfulness and camp feeling all over those pieces, which – and that’s a Batsheva special – are made for the everyday. Even, if the new routine of Hay’s clients means days and days of Zoom calls. This is a loud “no, no!” to grey, sad sweatpants. The collection went live a few days before the official start of New York fashion week – which will last just three days and with many brands missing – and while many designers seem to struggle in the new reality, with Hay the situation is slightly different. She launched her brand with an unmissable signature, and evolved it however she felt right in her heart. Since day one, she thinks sustainably – some of the fabrics used in her dresses are either upcycled or vintage. When all the turbulent changes caused by the economic downturn of the pandemic (and because of the chaotic mess of the fashion system) abruptly came up, Hay didn’t have to change too much. “Fashion is about dressing,” she declared on a video call with Vogue. “It’s an answer to how people want to dress: be comfortable. Wear something not too expensive, but that feels elevated.” As a brand, she explained she wants to “exist in some way in ordinary lives.” Thinking soulfully and practically happen all too rarely in fashion industry. With some new, beautiful additions – like granny crotchet knits and a simple khaki blazer that will work with everything – Batsheva is a brand that keeps on evolving. And most of all, surprises with its powerful, never-boring consistency.

Collage by Edward Kanarecki, look-book photos by Alexei Hay.

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