Batsheva Hay‘s brand is a great example of New York-based label that’s both small and big. The production isn’t huge, sustainable way of doing things is at heart, and there are no fancy runway events taking place each season. But the influence of a Batsheva dress is seismic, both in women’s everyday wardrobes and red carpet events, and the cult following of clients, who are looking forward to small drops of prairie gowns in one-of-a-kind vintage textiles or cute crotchet knitwear, would make a number of “big” brands quite jealous. This time, the designer is continuing the cookbook look book recipe she started for pre-fall 2021. The task of photographing people cooking in their own kitchens has taken her and her husband, the photographer Alexei Hay, into homes of various Batsheva wearers. Once they arrive, the goal is simple: photograph each person wearing Batsheva, cooking their favorite meal. This season the cast of model muses includes such individuals as Ego Nwodim, Nicky Hilton, Amy Fine Collins, and Maude Apatow, each offering a different take on clothing and cooking. As Hay recounts over Zoom to Vogue, some take hours to get ready – the designer-photographer duo don’t bring hair or makeup – others require their own accessories, and some have such specific recipes they take a whole day to produce. At the core, Hay offers clothing for women to live their lives in. It’s hard to predict what tomorrow might bring, especially now, but wouldn’t it be nice to have a garment that did it all: looked pretty on Zoom, was comfortable to wear, and could be dressed up enough to simply feel good? Hay’s roomy dresses offer that option, with sweet ruffles, crushed velvet, and bow ties to make the proposition all the sweeter. But for those without a sweet tooth, Hay is also expanding her traditional ready-to-wear. She has made jeans for the first time, two pairs with ruffle trim and elastic waists, and continues to expand her knitwear offering. Corsets and cummerbund details are built into her dresses, offering a smart styling solution.
Collage by Edward Kanarecki.