Do You Even Care? Gucci AW22

It’s infuriating how huge brands that preach values of “inclusivity”, “love” and “peace” choose to stay silent in case of Russian invasion of Ukraine. I had a different attitude towards labels that showed their collections and decided to stay silent on the first day of the conflict (like Prada) – everybody was confused. But now is the high time to act, and most of the Western European fashion companies and insiders still pretend to be asleep. Gucci‘s silence is telling – not a single social media post in plain sight that would acknowledge the disheartening situation. Why is that? Kering and other luxury conglomerates are just too scared they won’t sell another pair of shoes to its major customer target, largely located in Russia, which supports Putin’s war crime towards Ukraine. As simple as that.

Alessandro Michele‘s autumn-winter 2022 fashion show failed to share any gesture of solidarity with Ukrainians, even though I thought he would be the first to do that in the industry. Possibly, his good intentions might have been tamed by the upper company structures. The distaste caused by the tone-deafness is one thing. In general, this line-up was one of the most mediocre collections coming from the designer in a while. The message for this collection, entitled “Exquisite Gucci“, was suits for all, with male and female models wearing versions of the Gucci sartorial two-piece. Alongside this focus on tailoring was a collaboration with Addidas Originals, which saw the sportswear brand’s iconic three stripes splashed over sharp cut suits, on leather gloves and baseball caps, or forming a dramatic V down the front of a corset dress. To be honest, most of the looks felt uninspiring, and I feel like we’ve seen enough of fashion collabs with Adidas in the last couple of years.

Back to really important stuff. If you want to spread awareness or help and support Ukraine, here are some useful links:

Also, big love to independent, small and medium-sized brands like Magda Butrym, Collina Strada and MISBHV that will donate 100% of its profits to aid humanitarian crisis in Ukraine in the following days. Any action counts, big or small!

Collage by Edward Kanarecki.

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