Generally in 2023, and at the point of his career, Giorgio Armani is kind of punk. And appreciation his fashion – or rather, style – is punk, too. A blank page and a pencil: such has been the starting point of every Armani collection since 1975. Today, the Italian designer brought that moment of beginning to this collection’s moment of publication at his Milan showspace, via the pointed inclusion of an extremely large pencil at the end of his runway. Armani drafted his menswear masterpiece decades ago, but the cycle of fashion means that it is constantly subject to revisions, elisions, alterations, and edits; every season sees a new layer placed over the one before. The spring-summer 2024 one contained a direct reference to his very first menswear collection in the close up print of raffia weave used in roomy blousons, pants, and bags, but that archival gesture was not the point. “The collection surely recalls the past, without making it all about the past,” he said afterwards. The long, almost shirtlike cut of the light jackets had the same fluid elan of those famous pieces worn by Richard Gere so many years ago. And the four suits that closed this otherwise very holiday collection contained some silhouettes that any long-in-the-tooth Hollywood rep will fondly recall from his glory days. However you could just as easily conjure the image of this collection being worn by a new generation, in a new context, with stories of their own to tell.








Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!
