Rosie Assoulin celebrates 10th anniversary of her name-sake brand this year. For that occasion, she had her “first fashion show” this New York Fashion Week, which was a joyous mise-en-scène accompanied by the euphoric sound of Vivaldi’s “Spring”. Rosie’s fashion is like forever spring: it’s always blooming, no matter the season, and feels effortless, hopeful and so joie de vivre. “Spring, in all its abundance, is a reminder that we are here to grow. In a way, it’s a memento mori, urging us to savor the fertility of the season, with the knowledge of its impermanence. As it comes in, so it goes out, and we must enjoy and celebrate in the moment,” the show notes read. Assoulin’s signature eveningwear – never constricting, always freeing and easy in wear – oozed with colors and textures, all thanks to horizontal strips of organza that created a mille-feuille effect. The collection of course had the designer’s laid-back tailoring, perfect for any occasion. Silk pajama sets looked super compelling, especially when topped with big, funky flower brooches. “We just wanted to take a moment and sit down,” Assoulin said. “We love to do what we do. We wanted to bring optimism, color, hope, and a little bit of humor.” To another 10 years!

Collage by Edward Kanarecki.
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