Futurism. Fendi SS24 Couture

“I wanted the collection to feel quite graphic rather than romantic because I was thinking about Fendi and how, under Karl, there was always an element of ‘futurism,’” Kim Jones said of his latest haute couture collection. “I didn’t go back to look at what Karl did, but I like to take the essence of it.” This couture collection landed especially well, because Jones didn’t base his concept on a specific Karl Lagerfeld collection that much. This was finally a Jones for Fendi collection, not a dig into the archives. The designer developed trompe l’oeil decorativeness of an unexpected kind, which appeared to be one of the biggest highlight from this very streamlined, sharp collection. “We wanted to do fur, but without using fur or fake fur,” he said. “So we’ve done it with embroidery instead.” Embroidered with miniscule filaments, and sewn in densely overlapping rippling formations, the results are feather-like and feather-light to wear, be it as a coat, dress, or pencil-skirt. There’s also something for the couture-minimalists: the opening look was as spare and reduced as could be, specifically a black, strapless calf-length column Jones called “a box-dress.”