Marc’s Swans. Marc Jacobs SS24

Although Marc Jacobs presented his latest collection off-schedule, a couple of days before NYFW officially starts, yesterday’s line-up brought hope and optimism to the city’s state of the industry. Jacobs celebrates 40 years (!) of his brand, but the spring-summer 2024 line-up doesn’t read us a retrospective, but rather an exuberant, lively love letter to fashion. Walking tall, strong and gracious, like swans (both, the Central Park ones and the Truman Capote ones), in bouffant wigs, the models and the entire doll-house scene (featuring XXL table and chairs by artist Robert Therrien) felt like some sort of twisted fairy-tale. The collection itself was an exercise in exaggerated proportions. Knit sweaters abruptly cinched at the waist; floor-length mirrored ballgowns – those could definitely be worn by modern-day C.Z. Guests and Babe Paleys; supersized Venetia bags (the 2000s Marc Jacobs best-seller is back, better than ever); fluffy-looking tailoring. This is for the dollllllls! The designer sneaked a couple of references to his finest work (and a couple of Louis Vuitton nods are also here), but he also combined his design language with his subtle signifiers of his ultimate fashion heroes: Martin Margiela, Rei Kawakubo, Miuccia Prada. Jacobs never feared to admit he’s a fashion fan. To the tune of Philip Glass, the show ended dramatically as it started, with the doll-models walking out of open door at the end of the runway into the street. There was no finale – and we got a two-second glimpse of Jacobs before the vast space of Park Avenue Armory plunged into darkness. Here’s to next decades and decades of F-A-S-H-I-O-N!