Joy, Period! Marc Jacobs AW24

This week started with a sensational Marc Jacobs fashion show in New York. The designer is in such a great creative place right now: he doesn’t have to prove anything to anyone, doesn’t engage in New York Fashion Week, and just creates at his own pace some of the finest work in his career. As he wrote in the latest collection’s powerful note, “we use fashion to embrace bold and courageous self-expression to articulate and showcase our inner selves, allowing us to freely explore and display our thoughts, desires, and identities in a deeper pursuit of joy, beauty and personal transformation“. This isn’t another press release talk; this absolutely and truthfully sums up not only Marc’s work and contribution to fashion, but himself.

The show lasted just six minutes. Jacobs fancies this short, sharp-shock format, starkly contrasting to his past, excessive outings that featured entire runway productions. This “less is more” approach really gives so much more – intensely more. On the runway, a mosaic of all-time American symbols, hyperbolised and exaggerated as if they were Claes Oldenburg sculptures: Marilyn Monroe in her iconic subway grate dress from “The Seven Year Itch“, Minnie Mouse in her red and white polka dots (they also felt very Yayoi Kusama, the Japanese artist Marc collaborated with at Louis Vuitton), and princess gowns out of a fairy tale. Hyper-pop and vivacious: a bold act of resistance towards all the socio-political disasters going on in the world – and especially, in the U.S.? Maybe. But maybe the designer wanted to rebelliously commit himself to pure joy. And then you had the yellow polka dot bikini, several sizes too big. The proportions in this collection were distorted to perfection. The miniskirts’ ultra-short lengths, and the arcing hemlines of knee-length skirts, especially when they were higher in front than in the back, made models look like giants. “The future remains unwritten,” the designer concluded in his note. And maybe that’s a good thing?