Obsessed: Prada AW24 Menswear

Some of Miuccia Prada and Raf Simons‘ ideas might not resonate immediately when seen on the runway. But six months later, the moment they arrive to the stores, these concepts become more approachable – and turn into obsessions. A menacing tension felt palpable once the models, dressed as corporate commuters, walked on the raised glass floor with a stream running through a meadow beneath. But when you put Prada‘s autumn-winter 2024 venue aside, you see great, great menswear – and accessories, like the wool caps in the most striking shades of green, yellow and red. The collection itself consisted of ultimate classics of menswear, as Simons listed for “the businessman, the working man, the thinking man.” The Prada twist was about touches that subverted these safe spaces of identity, enticing the wearer to surround himself with nature. Narrow-fit raincoats, tweed chore jackets, three-button gray topcoats, and gold buttoned naval outerwear all offered a route outdoors. This is a Prada outing that offers safeness and quintessence, clothes-wise.