Falling Apart Glamour. All-In SS25

It’s not surprising that Benjamin Barron and Bror August Vestbø of All-In found Tess McGill from the 1988 classic “Working Girl” a character perfectly aligning with their sensationally quirky spring-summer 2025 collection. They weren’t only interested in Tess’s wardrobe (high meets low), but also her messy circumstances. Unlike the pop star alter-ego the creative duo channeled in their past seasons, Tess must make a living and her wardrobe must work for day and night. Similarly, the designers wanted to add an element of relatability to their work, both in terms of offering and materials. “I think that often our characters have this idea of something contradictory to them… there’s something about her that is both glamorous and also falling apart, and this time there’s also an element of trying to achieve some sort of version of yourself“, Barron said. The dolls that walked the spring runway certainly achieved that with their charisma, seen in both their walk and appearance.

The designers played with the idea “of wearing clothing on display,” as Vestbø put it. So, for example, a shirt that looked like it was suspended flat on top of the body was anchored by a band of fabric that went around the body, leaving the back almost bare. This collection made great use of the “business in front, party in the back” trope materially and ideologically. Any number of skirts, including the frothy explosion of tulle worn on the finale dress, were shorts or just shorter in the back. Having taken the decision to show once a year, the designer’s “All-In” print publication, said Barron, stands in, in some sense, for the second season. All in all, the designers seem to be writing a case study for a new way of doing things.