The Row‘s autumn-winter 2025 outing feels like Ashley and Mary-Kate Olsen‘s comfort zone. There’s evidently less experimentation with form and a radical return to minimalism they have already polished to perfection years ago.

The new season images were photographed by Mark Borthwick, whose artful direction of movement and split-frame compositions lead around the season’s more straightforward silhouettes. Some are deceptively simple; see the rounded sleeves of a blouse that ripple down the arms when worn, or the double-layered coat with an exposed lining. Some are legitimately simple, such as the relaxed cuts of several men’s pieces. Meanwhile, tailoring is treated with a fluid touch.

What worries is the Olsens’ obsession with Martin Margiela’s Hermès: they love this moment in fashion so much that they forget the line between inspiration and imitation. And that’s not a very The Row thing to do.

Collage by Edward Kanarecki.
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