Swaggering. Soshiotsuki SS26

Menswear fashion month kicked off with its brightest emerging star: Soshiotsuki, the Tokyo-based brand rooted in 1980s-inspired sartorial craftsmanship, recalling the glamour and prosperity of Japan’s Bubble Era. Back in September, following Giorgio Armani’s still-unbelievable passing, I wrote that Soshi Otsuki was the designer the Italian mega-brand should consider in the near future. With his guest show at Pitti Uomo and his autumn–winter 2026 collection, he confirms that belief.

The LVMH Prize winner delivered a line-up that sharpened his tailoring ideas while expanding the vision of who the Soshiotsuki man is. One look featured a trompe l’œil jumpsuit combining a button-up shirt and trousers – a moment that recalled Phoebe Philo’s early Céline collections and sparked a question: why has no one adapted this idea to menswear sooner? Another highlight was the sashiko suit and jeans, created in collaboration with Proleta Re Art, a Japanese brand known for its painstakingly hand-stitched fabrics reinterpreted through streetwear. The silver-fox model seemed to gaze beyond in that grey, distressed-looking suit.

Then there are the details that make Soshiotsuki stand out even among affluent-men favorites such as Zegna or Berluti. Extra fabric is built into the inside placket of a shirt to suggest a tucked-in necktie, while trousers are given reams of belt loops or draped with so many pleats that they hang like curtains. The effect? A dapper, swaggering handsomeness – intoxicating, like the smell of smoke in a high-end izakaya.