Jonathan Anderson’s rebranding of his London-based label is a unanimous success. It has brought clarity and ease to JW Anderson, which is now more focused than ever on IRL retail spaces that mingle impeccably crafted flannel shirts and denim with objects sourced across Britain. No fashion shows – just simple lookbooks starring Anderson’s friends, who wear the brand and embody its witty (and unobtrusively sexy) character.
There’s Ashley Heath in a T-shirt emblazoned with the word “Porn” and pink satin shorts; Kylie Minogue in a crochet dress with a yellow car motif; Tim Blanks in a short-sleeved shirt in a cocky print, digging in with a garden fork; Alice Temple looking absolutely badass in a classic leather jacket. Then come the home accessories – organically dyed cushions, stripey hand brushes – all so British and so desirable, even if you might not actually need them in your life.
It seems that JW Anderson has become the designer’s outlet for slowing down, a moment of respite from his other, far more intense role in Paris. His second Dior menswear show is just around the corner.
ED’s SELECTION:
JW Anderson Fringed Appliquéd Checked Wool-blend Scarf
JW Anderson Anchor Leather-trimmed Canvas Tote
JW Anderson x Nicholas Mosse Painted Ceramic Plate
JW Anderson Cauliflower Crocheted Cotton Bag Charm
JW Anderson Neilly Set Of Three Striped Linen Napkins
JW Anderson Rugby Cotton-jersey Polo Shirt
Collage by Edward Kanarecki.
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