London Utility. Marques Almeida AW16


It’s exciting to see how such label as Marques Almeida evolves. Firstly, the concept behind London’s favourite designer duo, Marta Marques and Pablo Almeida, was simple – ripped denim pants with the 90’s attire. But the apparel revival wasn’t the first and last invention of the Portuguese-born brand. The vision of Marques Almeida girl is always different with every season – but the youthful soul isn’t leaving these clothes even for a second. And this is easily seen in the model casting for Marques’ autumn-winter 2016 outing – few days before the show, the designers shared Polaroids of the friends, who were about to walk the closing show of the London Fashion Week. Naturally diverse models, as one of the designers said, weren’t over-dressed, in order to keep their real attitude, and not the posh versions of themselves.

The clothes weren’t ground-breaking, but there were many pieces that seem to be checked on the LFW must-have list – even though we’ve had a season of the truly beautiful collections from the British designers, Marques Almeida’s clothes makes you really want to have them. Maybe because of this rawness? The bold orange and fuchsia duvet coats prove that my not-so-stylish jacket for dog-walks ranks up. Utility, and style in one. The long, body skirts styled with elongated checked shirt is a bit grunge, which is already an approved trend that appears in a high number of collections. But of course there is the feminine side of Marques Almeida – the classic slip dress a la Corinne Day’s Kate Moss photographs.

You were good this season, London!







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