Winning a CFDA Womenswear Designer of the Year prize a day before means something. But for Marc Jacobs, it’s just a great reason to celebrate with a new collection. For resort 2017, Marc and his team prepared a mini-show, which appeared to be more than a dose of extreme opulence and surely in Gucci’s Alessandro Michele Italian-splendour taste, who took a seat in the front row. “We took Fall and made it kitsch, and went from YouTube back to MTV,” the designer said backstage, cheerful after his psychedelic outing of models wearing their hair tightly crimped, and storming the runway in already desirable MTV-logo sweatshirts. The voluminous silhouettes and platform boots from AW16 stay for good, but now, they are all splashed in fluo colours of shocking pink and electrifying blue. In some of the most Instagram-ed moments, the outfits looked as if they were straightly taken out of my all-time favourite “Sorry” music video by Madonna – note those varsity jackets, disco jumpers with sequins and, yes, cargo pants. Marc Jacobs makes me want to hit the dancefloor right now, even on a Thursday evening.
But the collection was not only about making 2005-and-so pop music relevant. Paradise was patched on the dresses, and it had a meaning in the entire show. “Just paradise, this fictitious idea” was on Jacobs’ mind. Zebra stripes, hula dancers – it’s rather like an old-school postcard from Hawaii or one of these must-go “kitsch” party outfit tips. Cool pussy-bows (also all in stripes!) styled with Barbie-pink sweatshirts would make it for a great, one-in-a-life-time club nights in the 80s. And undoubtedly, this bold bricollage of ideas and textiles, prints and embellishments, will nail it in this 2016.