Guggenheim’s basement. Dev Hynes of Blood Orange playing on the keyboard. That must be Maryam Nassir Zadeh‘s runway collection, situated in New York’s art mecca and under the spell of Dev’s magical rhythms. The location and music matter would score another brand such adequate number of Instagram shout-outs, that nobody would actually care about the clothes.
But even though the scenery was truly captivating, Maryam successfully managed to let her clothes steal the spotlight. Although it’s autumn-winter season, Zadeh’s latest outing felt summer-y with bright shades of peach and minimally sultry body-suits. Checked orange skirt took my mind to a Mediterranean coast, while a long-sleeved sheer top was pure sensuality. But there were fur coats and velvet blouses, too. Maryam thrives, consistently creating the wardrobe of a sophisticated, smartly feminine woman. A specific pack of women, spanning from artists to restaurateurs, adore her. I call Nassir Zadeh’s approach ‘modern-day curator chic’ – it’s elegant, but in a daily manner. It’s comfortable, but not slouchy. Women who wear her clothes curate, whether in their creative careers or private lives.
Up to now, it’s my favourite collection of the season. Brilliant.