Lazaro Hernandez and Jack McCollough are the boys, who for years defined the contemporary chic of New York’s fashion scene. Hearing about their unexpected departure to Paris last season was quite a surprise. Everybody asked: what will New York fashion week be like without Proenza Schouler? Well, one thing’s sure – the Big Apple undoubtedly sobs that it didn’t witness one of the couples’ strongest and most beautiful collections.
But why Paris? And why so early for spring-summer 2018, while it will be presented by other labels in September? First, the brand decided to expand its recognition internationally, as Paris, not New York, is the place where all eyes look at. Second, the designers decided to dissolve the pre- and main-collection into one, consistent line-up, leaving more space (and time) for their intimate, creative process. Vetements done it, with success; Burberry has a similar business model; Rodarte, which presented its collection the same day in the French capital, takes the same risk this season.
But lets talk about the clothes, which in the end are the most important. As I’ve mentioned earlier, that was a truly impressive collection. Form low skirts and ready-for-everything blazers to statuesque ruffled dresses and stark red florals, Lazaro and Jack searched for a balance between arty edginess and comfortable elegance. Wait, we’re in Paris, just on time for haute couture shows – this explains the last looks, pimped up by the local petites mains. Looking like moving fluffy clouds from a distance, those were intricately inserted feathers on Sasha Pivovarova’s art gallery owner jacket or Mariacarla Boscono’s show-stopping evening dress à la Black Swan. Actually, each look is worth a paragraph. Also, please take a look at the low-heeled shoes with pointy-toes, kept in simple black or embellished with colourful beads. An instant need.
I think that a warm ‘bienvenue’ is the right term to greet Proenza Schouler at their new, European home!
Collage by Edward Kanarecki (backdrop: combination of different installations and artworks by Kate MccGwire).