Cornerstones. Marine Serre SS18

marin

There’s magical aura surrounding Marine Serre‘s work. Maybe it’s because of the feeling of prejudice-free love that is translated so well in the Paris-based designer’s fashion? In case you don’t know: Serre was awarded the 2017 LVMH Prize, having only one collection under her belt. ‘Radical Call for Love‘ – her first collection – was a visual comment on “urgency and contemporaneity by the tragic events in Paris and Brussels in 2015 and 2016.” Marine’s message was presented in a metaphorical way: Islamic symbols were transformed into logo-like branding and faux-Nike headbands (“it’s political and it’s not political. It’s much more than a crescent moon; it also represents how we all felt”), while carpet-like prints clashed with Byzantine florals. ‘Cornerstones’ is the continuation of the first season, and the 25-year-old designer looks forward to a more practical, not basic, offering. “What’s important for me is to be able to connect to contemporary daily life,” says Serre, “that you need to drive, to run.” That’s why, other than athletic stretch bodies in moon motif, there are denim jackets and go-to leggings. The gowns, that can hardly be classified as dusty ‘cocktail’, looked easy  thanks to innovative, pouf-y effect construction. It’s rare to see clothes that really do aim to be ready-to-wear, and simultaneously stand for something.

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Collage by Edward Kanarecki.

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