Batsheva is the fashion brand on everybody’s lips in New York. And not only. Her signature prairie dress has already left a mark on fashion, seeing very, very similar silhouettes at other brands (like at the just launched, first capsule collection from The Marc Jacobs). But Batsheva Hay seems to be unbothered. Her loyal clients will buy the original idea at its source. And her resort 2020 lookbook doesn’t just sell the clothes. It sells a fresh view at fashion, which is more of an outsider’s perspective. Here, Batsheva herself is the model, and her photographer husband, Alexei, takes the photos. They ran around Manhattan shooting the collection quite spontaneously, in their favorite places together. No makeup. No stylists. Just a married couple marking some of their most cherished spots in the city where both grew up. So, what do we have? Of course, the prairie dress, in new colours, lenghts and prints. We also have Victorian blouses and a gorgeous, voluminous skirts in gingham. One of the dresses with a turtleneck was sewn from a sourced, U.S.A. flag. Flared pants in leopard print, styled with a matching dress, look hot. With every season, the designer makes you want to come back for more of her clothes, her kind of ‘basics’, that are quintessentialy… Batsheva.
Collage by Edward Kanarecki. Photos by Alexei Hay.