Lately, all designers want to do clothes for ‘real life’. But it’s Demna Gvasalia who actually started that trend-not-trend, first with Vetements, then with time at Balenciaga. The pre-fall 2019 look-book, that sees models walk with their phones in front of their faces or making calls, is all about Gvasalia’s Balenciaga best-selling classics: sharp tailoring, denim, over-sized volumes and exaggerated logos. It doesn’t excite much, as it feels like a transition from the summer show from last October to the winter collection we’ve seen in March. But it’s a pre-collection after all. And it’s hitting stores at this very moment.

Collage by Edward Kanarecki.