As I’m still digesting Vetements‘ spring-summer 2020 collection, which was presented at the largest McDonald’s location in Paris… so here is a sequence of thoughts and impressions I had.
Eew. From the opening policeman look to the idea of McDonald’s… just eew.
But then, where else would Vetements show its collection? Perfectly provocating, but as simple as that.
It’s straightforwardly genius.
However, the looks… it seems to me that Demna Gvasalia and his team do the same thing for the last few seasons, on repeat. Vetements signatures they have already shown us.
Right now I’m catching myself on this endless desire of newness in fashion, something that Vetements is totally against. They are against the current, against the system, against the fashion industry. Against junk fashion. How ironic…
Also, how brilliant is the idea of dresses made out of unused Vetements textiles from previous seasons? They won’t end up in the landfill!
So I start to kind of like it. After a month of countless shows (which aren’t even ready-to-wear lines!), Demna shows the fashion establishment a middle finger.
And then, the last thought. So if Vetements hates fashion… how long can they stay in this circuit? And at the same time supply stores, earn money, etc.?
Or is this just for the sole purpose of real, fashion fun? Honestly, this will be one of the only shows that will stay in your mind for the next months.
So, as you can see, many questions. Maybe you’ve got some thoughts? Would love to hear them!
Collage by Edward Kanarecki.