Understated Luxury. Loro Piana SS23

For a long while, Loro Piana has been a fashion-insider favorite because it exists outside of fashion, its silhouettes are unchanging despite shifts in trends and its materials are always made at the highest levels. Understated luxury has always been the story for this Italian brand. But as the company makes efforts to grow, it’s adopting some of the industry’s ways. The spring 2023 collection was designed around the theme of an Italian grand tour, beginning in Piedmont and making stops in Tuscany and Portofino, before ending up in the Aeolian Islands, with clothes designed for each destination. Piedmont, Loro Piana’s home base, yielded cold-weather outerwear: a shearling bomber; a bouclé camel hair and silk poncho; an alpaca wool coat with a subtle stripe; and a mohair, cashmere, and technical fabric coat whose weightlessness has to be felt to be believed. As the tour progressed south with the season, the clothes became more summery. A navy and yellow anorak and a shirt with rope embroidery spelling out the house logo both said “seaside,” and linen dresses like a loosely belted smock and a striped linen and cotton caftan were direct tickets to August holidays in the country. A sorbet-striped caftan in silk was a bit loud by Loro Piana standards. Handbags are a main focus for the company. The large bale bag in a warm brown leather with white topstitching and a bucket in striped woven cotton with leather trim are two worthy investments. Loro Piana already stands apart from the sexiness and flash of the Italian fashion, but to this insider’s eye, the best of the collection were the house icons, the unchanging “winter voyager” and “horsey short” jacket, both in cashmere; the cotton and linen “traveler”; and a bomber in water-repellant microfiber. No theme, no concept, and just great.

And now here are my festive picks from the brand! Who wouldn’t want to find some timeless Loro under the Christmas tree…

Loro Piana Coarsehair Cashmere-jacquard Sweater

Loro Piana Cashmere Baseball Cap

Loro Piana Faux Shearling Slippers

Loro Piana Double-breasted Reversible Shearling and Leather Coat

Loro Piana Striped Cashmere Sweater

Loro Piana Sesia Medium Leather Tote

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram!


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