Men’s – Skimpy, Gritty, Modern Sensuality. Prada SS24

(To experience the full version of this collage, check out my Instagram!)

It’s Prada day, meaning: a polarizing collection that makes everything else happening in Milan feel blunt and plain. Miuccia Prada and Raf Simons presented a menswear collection that can’t be easily classified in a couple of words. It’s utilitarian, but super-sensual, gritty, but somehow also polished, oversized, but skimpy too. You kind of want to hate it at first, but then… you get it. The third look – a fringed print white shirt and black schoolboy short – had just passed by on the industrial meshed steel runway. Suddenly, irregular lines of slime started oozing from the ceiling, falling on either side of the models. It settled into a pale green puddle as it slowly drained away. In its free fall sticky state, the gunky stuff that waterfalled down looked like something left by the alien in Alien, or a snail, or humans… after having a good time. “Now, in this time, we have to inject fantasy again, ideas,” Mrs. Prada afterwards. Together she and Raf Simons dressed their spring 2024 men in outfits that echoed the relationship between that rigid runway mesh and the glinting plasma that spurted from and through it. The starting point was a tailored silhouette featuring broad shoulders bolstered by (removable) pads, a cinched waist, with elongated jacket skirts and sleeves. Below were high waisted bottom halves that (when not hemmed as shorts mid thigh), ballooned around the groin from the naval thanks to generous side pleats before tapering down to the ankle.

Simons said that this silhouette was meant to echo the heroically enhancing tailoring paradigm of the 1940s. It was Prada-fied through a process of reduction and enlightenment: archaic heavy wools were upgraded with ultralight modern equivalents, and instead of the heavy architecture of tailored construction, those jackets were as unconfining as the lightest poplin shirt. “When we think about the body we also think about the idea of the inside and the outside, about the way a body is not still. Very often in the sartorial, it ends up being a very architectural construction and the body is partly restricted,” concluded Simons. Through and from this heavy-looking but ultra-light starting point, other elements began to push, ooze, or burst to the surface. There were those floral shirts, whose fringing and sleeves took them one evolutionary Prada step beyond its signature Hawaiian shirts. There were traditional shirts that had been subject to a freakish growth spurt, transformed into full length coats. There was a section of constriction free denim jeans topped by functionally expansive multi pocket work gilets and then fine-gauge knit shirting in navy, through which luxuriant furry tufts appeared to be sprouting. Being Prada, this menswear collection was designed to stimulate the cerebrum as much as any other body part. But it was also consistent with the recently-repressed animal urge also unleashed at DSquared2 this menswear season. Masculine sexuality, of whatever flavor and inclination, is coursing through the runways of Milan once more.

Collage by Edward Kanarecki.
Don’t forget to follow Design & Culture by Ed on Instagram! By the way, did you know that I’ve started a newsletter called Ed’s Dispatch? Click here to subscribe!

NET-A-PORTER Limited

Would love to hear what you think!

This site uses Akismet to reduce spam. Learn how your comment data is processed.