This was a very charming Stella McCartney fashion show. Along the Avenue de Saxe in the 7th arrondissement, the designer set up a temporary shop. She created Stella’s Sustainable Market: a classic Parisian marketplace lined with stalls featuring her favourite sustainable collaborators as well as nods to parents, Paul and Linda McCartney. Meanwhile, the collection – sweetly nostalgic, tinged with the 1970s, but also and referencing Stella’s 2000s fashion moments – featured 95 per cent conscious materials, the activist designer noted. “We’ve never gone that high before.” Ballooning blouses, mini dresses and bombers were made in NONA Source repurposed silk taffetas. Lead-free crystals sparkled on waistcoats, mini dresses were made of forest friendly viscose and crochet-and-mirror knits were spun from Kelsun™️ – a seaweed-based yarn. McCartney’s models walked the marketplace runway in a shared wardrobe that represented the family feeling she wanted to convey. “This was one of the first shows we’ve ever had with women and men. It was about showing that everyone can wear it, and how you say what you are through what you wear,” she said. “It doesn’t matter what gender you are. Our brand is open to everyone.”

Collage by Edward Kanarecki.
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