Flamboyance Revived. S.S. Daley SS25

S.S. Daley kicked off the unexpectedly good and brisky London Fashion Week (pardon my review delay – been busy for a couple of days!). This is Steven Stokey-Daley‘s first full womenswear collection, and it’s clear from the very first look that the designer knows what he wants to bring to this very overfilled table with his offering. The collection was inspired with the life of the British painter Gluck, who presented as a man in the 1920s and ’30s, and Constance Spry, the hugely fashionable high society florist, who was one of her many lovers. What makes this collection standout is that it didn’t read historically labored or archaic, but gracefully conveyed the idea of dandy-ish flamboyance, a very British thing, and quite rare to see in women’s collections. Spring-summer 2025 was a contemporary combination of Stokey-Daley’s English handcrafty talent, his spirited tailoring, and quirk for off-kilter details (think the silk floral side-ripple to his signature Oxford bags). “People are asking me, ‘why are you doing womenswear right now?’” the designer stated. “It’s like, the economy’s crashed, everyone’s struggling. But I think there’s one simple answer. I began this brand in a pandemic, and it does feel like quite a bleak time in the universe right now. But I’ve had an idea simmering for a while. And London’s a resilient place.”