Gesture. Hed Mayner AW25

“The gesture allows the clothes to exist,” said Hed Mayner backstage at his autumn-winter 2025 fashion show a week ago. How true this sentence is. You can have the most finely made garment in the universe, but if it just hangs in the closet, does it even matter? Clothes need a person’s gesture to be alive. But some clothes work harder, and once they are given life, they in return transform the wearer’s body language.

Of all contemporary menswear designers, Mayner balances utility with beauty of clothes in the most supreme way. And his new season perfecto jackets, leather pants and fringed shawls not only make you want to wear them, but also gesticulate in them – a lot. The fit of his over-sized wool-felt coat is so graphic and bold it creates a real silhouette. Same can be said of the sharp, yet round-edged plaid tailoring and meaty-velvet culottes. I can totally confirm what I’m saying, as I had the utmost pleasure of trying some of these garments in the label’s showroom. They truly transform your stature, give confidence, but at the same time seamlessly convey this “don’t bother me” attitude, just like Yohji Yamamoto’s designs.