Lived-In Quality. Aubero SS26

Ending the spring-summer 2026 menswear coverage on a high note: my top favorite (next to Prada) collection of the season coming from Aubero. Why I’m ranking it this high? It’s because it truly resonates with me, wardrobe-wise. The emerging American brand, lead by California-native Julian Louie, and its latest collection are beautifully autobiographical – yet somehow feel like home to an outsider who’s just getting to know Aubero. There’s a highly-appealing, lived-in quality to those over-sized flannel shirts, tailored “cargo” pants, and durable trench coats with delightful signs of patina. And there’s also something irresistibly sensual about the sleeveless, wrinkled-taffeta top-dress with confident open-back. Louie’s work is both nostalgic and forward-looking; his approach to material – “material festish” as he calls it, encapsulated in frayed antique textiles or scraps from past collections under mesh in one-of-a-kind coats or trousers – feels new, not Bode-ish as in case of many other new brands coming from the U.S.. Much of this collection relies on Louie’s mental souvenirs. The skirtlike wraps are a nod to the surfers he would see in Santa Cruz changing by their trucks, a clutched towel on their waists as they slipped out of wetsuits. I’m especially in awe of the all-white look consisting of a voluminous shirt and shorts with shiny finish topped over the lightweight pants. Worn with flip-flops, this look is both seductive and absolutely cool. Looking forward to more of Louie’s work.