On Display. Simone Rocha SS26

It’s this slightly teenage, debutante feeling – when you’re on display and don’t really want to be there,” said Simone Rocha of her spring–summer 2026 collection. This season, the London-based designer marks 15 years of independent business, one deeply rooted in a women-centered vision.

Being “on display” carries many meanings for a contemporary fashion designer – especially a female one – and Rocha channeled that tension with a line-up that was at once vulnerable and resilient. Crinolined dresses swayed with a wonky gait; panniered skirts slouched loose and undone; draped tops tucked with flowers exuded an arty chaos. A black menswear suit, its jacket fitted with a built-in bouquet sash, struck a particularly cool note, amplified by the model’s crossed hands.

And the pillow clutches? Rocha’s eternal girl may drift through a dreamscape, but she is no Princess and the Pea.

Collage by Edward Kanarecki.
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