When Demna was announced as Gucci’s new creative director, the industry collectively assumed that a renaissance was coming. After all, this was the designer who had changed the way fashion looked over the past decade – turning hoodies into statements, oversize into a norm, and luxury itself into something to be questioned, parodied and reinvented.
Yet recreating that alchemy is not easy. In Milan, Demna presented his latest Gucci collection inside a replica of the brand’s flagship store, supposedly returning to the house’s roots. There were attempts at Tom Ford-era sex, echoes of Frida Giannini in the jet-set tailoring and equestrian moments, and none of Alessandro Michele’s warmth. What remained was something colder, more calculated – and strangely nostalgic for 2009, when fashion was very white and very thin. READ MY FULL REVIEW HERE.
ED’s SELECTION:
Gucci Castello Patent-leather Sandals
Gucci Jackie 1961 Leather-trimmed Printed Coated-canvas Shoulder Bag
