“My inspirations are so many and so complex that to summarize is impossible. But I would say that the main sentiment that I had is going from bigness to smallness; from the big deal of the installation—big architecture and construction—the big deal of fashion, the big deal of art, the big deal of everything. And to go opposite. More human, more simple, more real . . . the desire for reality, humanity, and simpleness.” Miuccia Prada is one of the most consciously thinking person in the entire fashion industry, exploring a number of ideas at a time and conveying them into a visual and, of course, wearable concept.
Looking at her autumn-winter 2017 collection for men (and pre-fall 2017 for women), you had a feeling something intense, yet mind-feeding was going on in Prada‘s mind. Even more personal than usual, yet relating to 21st century’s society, Miuccia let calm earthy colour palette and natural materials into her collection. Leaving behind hi-tech of men’s SS17 and elegant decadence of women’s SS17, her boys and girls were the peaceful scouts; soldiers of love. Existentionalist black turtlenecks and biker hats (although Prada didn’t want to straightly reference the 70s) took us back to 1968’s student strikes in Paris, and in entire Europe, where the youth opposed to traditionalist values, like capitalism or imperialism. Fight for yours’ and others’ well-being pacifically. Go against the system, by breaking it as a laid-back modern-day hippie. Little details, like sea-shell necklaces and wooden pendants symbolised coming back to the roots, the nature; slouchy beards and unbrushed hair were the everyday reality, which is still full of beauty.
Although Prada, as a brand, is struggling financially due to falling revenue, Miuccia isn’t going commercial. Corduroy trousers (she loves corduroy, as you can see, and I’m starting to love it, too), psychedelic prints on bags, fur shoes. While the guys wore suede and cognac leather, female models took a spin on boldly-coloured floral mohair skirts, cardigans and socks. Going normal, and settling down mentally (or at least, in a remote forest house) is on Prada’s agenda.