French Love. Jacquemus AW17


The anticipation before Simon Porte Jacquemus‘ autumn-winter 2017 was growing, as the designer posted three, very special photos on his Instagram account. On each, the show invitation was pictured. And they were signed for Pablo Picasso, Manitas de Plata and Francois Gilot – a pack of cult personalities, who shaped the cultural world of Spain and France in the 20th century. One thing was sure – Jacquemus won’t disappoint this season, “inviting” those three personalities to the show.


And he didn’t. That was ‘chic’. The pure quintessence of this word. From the miniature bags and over-sized to geometrical jackets and flirty dresses. Surprisingly, black was the collection’s main colour, while the designer is rather known for bold shades or simple white. But the collection was far from dull. This sense of darkness made the statuesque coats look refined, mature. You could really notice the hidden beauty of this collection, which keeps so much of the designer’s intimacy. His uncle was a bull-fighter: that’s from where you’ve got the sculpted, matador hats. Little, bejewelled buttons and buckles were a nod to Christian Lacroix, one of Simon’s biggest fashion idols. “When I was a child, I grew up  dreaming of Christian Lacroix, who I saw in my mother’s magazines, and meant fashion to me”  is how he explains his life-time obsession with the legendary designer, who never  said a ‘no’ to signature, over-the-top splendour.


Although this collection would have stolen more than one heart of old Parisian boheme, Jacquemus focuses on his contemporary girl from the real world. Giving her a dream, a story. “It was about this Parisian girl who wears couture who falls in love with a gypsy in the south of France. She tries to be like a gypsy, but she cannot—she is too couture!” There’s this current mania for French chic, which usually ends on  ripped denim and not washed hair (according to best-selling books with style tips). But Jacquemus, with his unique, deeply rooted sensibility, brings chic to women of today.

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