Gareth Pugh‘s spring-summer 2018 look-book (the designer has ditched the runway to focus on fashion, not the frame around it) is one of those incredible, but underrated collections, which you’ve got to digest after seeing first. It was a literal explosion of forms and silhouettes, whether we’re speaking of the red column gowns or cage-like armours that resembled a surreal, outer-skeleton. It’s a season of colour, but none of the designers used red in such a furious way. Those red-splattered garments (they hardly can be called regular ‘clothes’) were as equally dynamic as the fire print that covered the dresses. My favourite part of this collection is definitely the crinkled, metallic story. The effect? As if Gareth dripped the body in liquid gold and let it dry. Or simply packed it in shiny wrapping paper. But of course it was much more complex than that! The collection itself isn’t everything that Pugh has in offer this season. Together with the visionary photographer, Nick Knight, the designer directed a thrilling visual that could easily be called a very hi-tech horror with emphasis put on jaw-dripping clothing. Note, it’s very NSFW.
Collages by Edward Kanarecki.